The prestigious DNA Beauty salon network has opened its newest location in Vydrica. This family-run beauty business, with over 40 years of experience, brings to Bratislava’s riverside district a full range of services for both women and men – from hair, skin, and body care to manicure and pedicure. As the founders of the exclusive concept emphasize: “Nothing complements your appearance better than feeling good. True beauty comes from within.”
A Family Legacy of Beauty
Behind the successful DNA Beauty brand stands the Volkov family, who have combined a refined sense of aesthetics and long-term experience with a bold vision. “DNA is a unique beauty code that each of us carries. It just needs to be revealed,” said co-founder Karolína Volkov.
“At Vydrica, we’re bringing accessible luxury – an experience every client, regardless of gender, age, or background, can enjoy. DNA is not just about beauty, it’s about the feeling it brings,” adds Sofia Braun, the company’s manager.
The strategic location of Vydrica, and the ambition to create a new community hub in the heart of Bratislava’s historical district — one that celebrates aesthetics and beauty — was the key reason for choosing this unique area with its exceptional genius loci.
Beauty Without Compromise
Over the past 15 years, DNA Beauty has become a leader in Slovakia’s beauty industry, operating successful salons in Bratislava and beyond. The arrival of the new Vydrica branch marks another milestone — one that promises to exceed the expectations of even the most demanding clients.
Exclusive, minimalist, and architecturally sophisticated interiors, premium products, and a professional team form the foundation that DNA Beauty clients can always rely on. Highly trained experts provide world-class services and help clients build self-confidence via a personalized approach.
A Salon for Women and Men
All DNA Beauty locations offer superior skincare, haircare, and hand and foot treatments, complemented by innovative procedures and in-house products to highlight natural beauty and support well-being.
The new Vydrica salon features a wide portfolio of services: ladies’ and men’s hairstyling, a head spa, advanced facial treatments, complex cosmetics, and female and male manicure and pedicure, alongside other exclusive procedures.
“Our goal is not to change who our clients are, but to enhance their individuality and bring out their best version,” explained CEO Karolína Volkov. “For us, premium means more than exclusivity – it means empathy, personal attention, and human connection. Emotion and beauty are written into our DNA, shaping everything we do.”
A Unique DNA Experience in Vydrica
One of DNA Beauty’s defining features is its proprietary line of hair and body care products, developed with a strong focus on sustainability and performance. All DNA products are fairtrade, vegan, made of 98% natural ingredients, developed and approved by EU experts, and are not tested on animals. This ethical commitment and respect for the environment are embedded in every service provided.
The new Vydrica salon doesn’t simply replicate previous locations — it introduces something entirely new and unique. “As always, our new DNA space in Vydrica stands out with a concept unlike anything else in Slovakia,” said Sofia Braun, who is excited about pioneering new approaches to beauty care.
“We offer our clients functional and effective care, mental relaxation, and a celebration of their unique identity.” The founders invite you to visit DNA Beauty in Vydrica and discover your own exceptional personal code of beauty.
